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FM3 has considerable
experience in providing custom-designed opinion research for corporations,
including non-profit organizations, which face public policy issues,
government decisions and image problems that can affect the bottom line and
organization's objectives. Often working with leading U.S. and international public
relations/public affairs/crisis-management consultants, FM3 uses its
opinion research capabilities to ascertain public perceptions of the client
and the policy matters that are important to it and monitors change in
those perceptions over time. With this information as context, FM3 tests
public responsiveness to themes and messages intended to influence public
opinion in a direction that is positive from the client's perspective. In
this respect, FM3 provides empirical evidence to help shape and support
specific communication strategies intended to solve problems and reach
favorable outcomes.
Implicit in FM3's
approach and contribution to business client needs is the firm belief that
developing a more positive public opinion climate is an important element
of a successful public relations strategy. This applies to situations where
decision makers are few and concentrated in a given governmental entity, as
well as where the broader public may "vote" directly in the
competitive market place or indirectly by transmitting attitudes to public
officials.
In addition, FM3
works with business management by using public opinion research to provide
systematic insight into employee perceptions of both internal and external
issues. As a management tool, FM3 supplied employee opinion research has
proven effective for helping improve management-employee relations,
understanding employee perspectives on key issues and defining measures to
gain employee confidence in management decisions.
FM3
would welcome the
opportunity to further discuss your needs and FM3's qualifications and
capabilities in the corporate sector. Please feel free to contact us at
310-828-1183, or at fm3research@fm3research.com.
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